Lumascape Digital Marketing

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Marketing is no longer about making cold calls, spreading flyers and shaking hands while exchanging business cards. While those things are still essential, a significant part must also include a digital marketing strategy. These guidelines …

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Because every single ad tech company listed in the chart below is trying to make money from gullible marketers who think they are doing better marketing by buying more ads through digital supply …

Design your website in a mobile-friendly format and formulate a strategy that will help you reach out to your customers on their handhelds You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Running your own…

The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.

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forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance. Be human. It’s a simple idea, but what does that mean for onl…

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Find out what digital marketing is today, the tactics involved, the types of content you can create, and the purpose digital marketing serves to your overall marketing strategy. Overview of all products Overview of free tools Marketing auto…